CRM, the solution to break into the new economy

 

** Event in French only ** Conference offered by Anthony Lacoste, President and Founder, Lakhos

In the new economy, customer experience has become the next step in what we call advancing economic value.

Now, innovative manufacturers who dominate the market – whether they sell directly or through a network – will find that the next area of differentiation lies in implementing and optimizing experiences through better customer relationship management.

CRM (Customer Relationship Management) is a technological ecosystem and a strategy to collect and act on our customer data, and thus put the customer at the center of our business strategy. The goal is to equip our team to offer the best customer experience.

Anthony Lacoste founded Lakhos in 2017. Having grown up in an environment of manufacturing entrepreneurs, Anthony quickly identified the shortcomings of the industrial/manufacturing sector and continually seeks to optimize the way things are done through technology and the right processes in place. He holds the Industry 4.0 Auditor certification, accreditation issued by the Ministère de l’Économie et de l’Innovation du Québec (MEI), as well as accreditation as a digital advisor under the Canadian digital adoption program issued by the Federal.

Conference attendees will leave with an in-depth understanding of the importance of CRM in improving customer relations and how to effectively integrate it into their business.

This free conference is offered as part of the Salon Industriel de l’Estrie. No reservation required. However, make sure you are pre-registered to visit the show!